Roots is established in 2018 as a new subsidiary of Bedak Group company, it is specialized in providing products &  Services in the local Market of Egypt and abroad , with no other branch in the region but aiming to expand in future to cover all Middle East and African region.

Our Products

Our vision is to be a distinguished name in the field of cosmetics, skin and Hair care in the MEA region.


To be a world class technology organization that is dynamic, inspired , self - motivated , and to provide the best, high-tech services, products, and solutions in its serving markets.

+5000 products

Become strategic partners for cosmetics in the region to provide needed services and products to perform their operations.

Why Choose Roots

+ 1000 Customers

H24 Support

Great Sale Offers

Help Direct Line

Secure Payments

Support via Chat